Apple’s Billion-Dollar Bet on Hollywood Is the Opposite of Edgy
Apple’s Billion-Dollar Bet on Hollywood Is the Opposite of Edgy
Lucas Shaw for Bloomberg:
However, Apple isn’t interested in the types of shows that become hits on HBO or Netflix, like Game of Thrones—at least not yet. The company plans to release the first few projects to everyone with an Apple device, potentially via its TV app, and top executives don’t want kids catching a stray nipple. Every show must be suitable for an Apple Store. Instead of the nudity, raw language, and violence that have become staples of many TV shows on cable or streaming services, Apple wants comedies and emotional dramas with broad appeal, such as the NBC hit This Is Us, and family shows like Amazing Stories. People pitching edgier fare, such as an eight-part program produced by Gravity filmmaker Alfonso Cuarón and starring Casey Affleck, have been told as much.
So, a whole lotta 'meh'.